#MeaningfulUX
The Art of Iterate’s #MeaningfulUX
Clara, Rifqi, Mahisi — November 2021
A purpose is a guiding principle and a fundamental belief that explains the reason why we do what we do. We believe that everything that we create should be driven by a strong one. Therefore, we believe in #MeaningfulUX.
These past couple of years have been known for many things, and the highlight of it all is the ongoing pandemic that is happening around the world. However, it’s a different story with our industry. Everything is now about digital transformation.
Being in the business, we gathered, we brainstormed, we made coffee, we ordered food, we thought hard and deep and we realized what we started in 2009 has now grown and turned into something bigger, and that the world is evolving.
So with everything going on in today’s world, we asked ourselves, “What can we do to push through? What value defines us wholly?”
You see, building a presence in digital is more than just about making innovation; it’s making continuous improvements, it’s creating a meaningful experience. And that, my friends, is the idea that we hold dearly at Iterate.
Bringing #MeaningfulUX to Make Everyone’s Life Better
To have meaning has always been about the purpose of humankind. So to represent that feeling, we’ve created #MeaningfulUX to give a sense of what Iterate is trying to bring to the table. Here we do not only want to help users by creating products, but we also want to reach a point where there’s an emotional significance between our works and the users; because they feel empowered and enlightened.
#MeaningfulUX is a value that shows we can always make an impact and help everyone to have a better life. It’s an effort to fit technology into people’s lives so effortlessly that empowers them to focus on the bigger things in life. We’re proud to introduce #MeaningfulUX and how it has become the value within each team of the Iterate family.
Building digital presence is more than just about making innovation, but also creating a meaningful experience
and continuous improvements.
1. #MeaningfulUX for Our Project Management Team
Within Iterate’s Project Management team, to attain #MeaningfulUX in the work that PMs do, we have to be equipped with 4C.
Courageous
A manner in which team members must have the courage to guide both client and production to cater to user needs. It requires a high level of leadership skill to show that PM can conduct and lead all internal and external meetings.
Collaborative
Where collaboration among PM, Clients, and Production happens and is a vital point in producing certain outputs, such as the running of internal meetings and workshops in a project, and the making of project timeline which has been agreed upon by each team at Iterate. This also requires PM to completely understand what internal and external users need.
Committed
Continous Improvement
2. #MeaningfulUX for UXD Team
For the UXD team, #MeaningfulUX is defined as a combination of great product design and a delightful user experience. Hence, we believe in PICTure.
Design is a delight to experience, through proper visual aesthetic, predictable interactions, and copy that encompasses users' interpretations. By mastering the tools and the ever-evolving trends, the team aims to create digital products that evoke gratifying emotion and match the designated outcome.
Design is validated using data, such as; research data, analytics, user persona, etc. It is very essential, hence the UXD team is required to have research documentation that is supported with a deep understanding of research methodology, data processing, and strategic thinking.
Design helps users to complete a task in a way that’s easier than before. Having full UX knowledge from analysis to design is important in the making of structure, flows, wireframes and prototypes to attain convenient value within the design for the users.
Design that understands what users need and how users think. The work of a UXD team must be a collective effort to be the bridge between the business objective and users’ needs. . Thus, having empathy and bits of anthropological thinking could be useful in building digital products.
3. #MeaningfulUX for Tech Team
Meanwhile, as for the Tech team, we have what we call iURL to define our version of #MeaningfulUX that we ought to implement in our works.
Innovative
User Driven
Robust
Light
4. #MeaningfulUX for Elevate Team
Last but not least, Iterate’s Elevate Team has DISC to embody #MeaningfulUX in every project or product we’re working on.
Design is a delight to experience, through proper visual aesthetic, predictable interactions, and copy that encompasses users' interpretations. By mastering the tools and the ever-evolving trends, the team aims to create digital products that evoke gratifying emotion and match the designated outcome.
Design is validated using data, such as; research data, analytics, user persona, etc. It is very essential, hence the UXD team is required to have research documentation that is supported with a deep understanding of research methodology, data processing, and strategic thinking.
Design helps users to complete a task in a way that’s easier than before. Having full UX knowledge from analysis to design is important in the making of structure, flows, wireframes and prototypes to attain convenient value within the design for the users.
Design that understands what users need and how users think. The work of a UXD team must be a collective effort to be the bridge between the business objective and users’ needs. . Thus, having empathy and bits of anthropological thinking could be useful in building digital products.
